Tomato Sauce Marketing

It fascinates me how we build websites, spend a lot of money on marketing - including TV, Adwords and the like - to obtain visitors.  Visitors are our golden yardstick.  However, Internet marketers seldom think in terms of a visitor and a lifetime of interactions. This is all a symptom of the ‘hurry up economy’ with limited attention spans.

However, building a visitor into a loyal and repeating customer and slowly moving her along as needs evolve is far more profitable. Unfortunately many companies need instant results to keep investors happy. This creates a upfront focus on visitors and conversions. I can show you a number of companies who don’t give another thought to the so called unconverted.

What would happen if you could sequence a number of emails towards these naughty people (who did not lay down cash when you asked the first time). Perhaps building a simple data model of there demographics, a small survey of there profile, perhaps then you could sequence over a palatable time frame some important and relevant content. Gain trust, position yourself  as oh so much better then  the competition - then  its fairly obvious you will have some ready converts.