Thought out in 2008...8:47 pm

Keyword Insertion can improve CTR

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If used judiciously it can improve CTR. However beware of some serious pitfalls.
clipped from adwords.google.com

Brand New {KeyWord:Phones}
Huge selection of phones. Great prices.
{Keyword:phones} in stock. Free shipping!
www.BestDealer.com
http://www.bestdealer.com/?kw={keyword:nil}

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